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Paid media, plain English.
Practical guides on Google Ads, Meta Ads, and performance marketing — no fluff, no recycled hot takes.
Google Ads·7 min read
Why Your Performance Max Campaign Isn't Working (And What to Fix First)
If PMax is burning budget with nothing to show, the problem is almost never the algorithm. Here are the five things we check before we touch bids.
Apr 10, 2026Read
Meta Ads·6 min read
Meta Advantage+: What the Algorithm Actually Needs From You in 2026
Advantage+ Sales is now the default on Meta. It works, but only if you feed it clean signals and stop fighting it on audiences. A practical guide.
Mar 28, 2026Read
Tracking & Measurement·9 min read
Server-Side Tracking for Shopify: Why It Matters and How to Set It Up
Browser-side pixels lose 20–40% of conversions on iOS. Server-side tracking closes the gap. Here's the setup, start to finish, for a Shopify store.
Mar 14, 2026Read
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